ABT Sportsline embraces its extensive presence within premium motorsport. ‘Motorsport plays a massive role in our company,’ says Hans-Jürgen Abt, Managing Director of ABT Sportsline. ‘As the Audi factory team in the DTM (German Touring Car Championship), we operate at the highest level. We compete for wins and titles every year. This is our prime objective.’
Team ABT Sportslne is the most successful Audi factory team in the history of touring car championships. Team drivers won the DTM title in 2002, 2004, 2007, 2008 and 2009, and in the last ten years alone the team has won six DTM team championships. Add to this wins at the STW championship (Super Touring Cars), Formula 3, long distance races, ADAC GT Masters and ADAC Formel Masters, and you can begin to understand just how competitive Team ABT Sportsline is. The Bavarian team proudly celebrates a successful motorsport tradition spanning more then sixty years.
The DTM is a success story – now looking back on three decades. What started in 1984 with production-based cars and culminated in a worldwide series for high-tech touring cars in 1996 is the most popular international touring car series today. The competition on the track takes place between three premium manufacturers – Audi, BMW and Mercedes-Benz – that compete on the road as well. The DTM umbrella organization, ITR (International Touring Car Races), offers a highly professional stage for a fair sporting competition at the highest level.
Two Action-Packed Days
The DTM is not the only championship to deliver thrilling racing on a weekend. Three other championships and junior racing series, namely the European Formula 3 Championship, the Porsche Carrera Cup and the Volkswagen Scirocco R-Cup, hold their races as part of the DTM. Formula 3 in particular is regarded as the perfect springboard for the DTM and Formula One from which stars like Sebastian Vettel, Lewis Hamilton or Nico Rosberg have emerged.
Racing and Show - A Successful Mix
The DTM is more than racing. In the so-called brand world, manufacturers and sponsors are featured with numerous attractions directly alongside the track. TV partner ARD signs top national and international stars for its chart show in the pit lane on Sunday. Stunt shows, demonstration drives, prize-winning contests and prominent guests shorten the time between races.
A total of 150 countries/territories broadcast the DTM live or delayed as live and 233 countries/territories are supplied with DTM footage through news agencies and international channels. In all European core markets, the DTM is present either with live coverage or extensive highlight reports. The ‘DTM goes global’ distribution concept is met with keen interest by international channels.
On average, the ten races of the DTM are attended by more than 70,000 spectators. Traditional highlights of the season are the finale at Hockenheim and the city street race at the Norisring. The fans reward the attractive program and fair pricing of the DTM with their enthusiasm.
Former and future Formula One drivers, talented rookies, seasoned touring car pros. In the DTM, the experts within their chosen profession meet on the track. In the 2014 season, drivers from a total of 14 nations were on the DTM grid.
Around the World
Rooted in Germany, at home in the world. The DTM has its roots in Germany, but in 2014 it again visited various international venues, near and far. In addition to the six races held in Germany, the DTM calendar features events in Austria, Hungary, Russia and China and has plans to expand even further.